近日，绝味食品在深圳开设“绝味煲煲”砂锅菜餐厅，试水堂食新场景。此前，其已在长沙推出主打炸卤的“绝味plus休闲餐厅”，定位8-28元价格带，采用年轻人喜爱的ins风装修。这并非个例。据红餐网统计，2024年共有16家餐企推出21个子品牌，覆盖咖啡、茶饮、火锅、烧烤等多个赛道。2025年，“打副牌”已成为餐饮企业的普遍战略。海底捞自2015年起通过收购U鼎冒菜试水副牌，后推出“蜀大侠”布局中端火锅...
Source Link近日，绝味食品在深圳开设“绝味煲煲”砂锅菜餐厅，试水堂食新场景。此前，其已在长沙推出主打炸卤的“绝味plus休闲餐厅”，定位8-28元价格带，采用年轻人喜爱的ins风装修。这并非个例。据红餐网统计，2024年共有16家餐企推出21个子品牌，覆盖咖啡、茶饮、火锅、烧烤等多个赛道。2025年，“打副牌”已成为餐饮企业的普遍战略。海底捞自2015年起通过收购U鼎冒菜试水副牌，后推出“蜀大侠”布局中端火锅...
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