直奔万亿!即时零售赛道巨变:从“拼价格”到“拼安心”

中国报道
Nov 25, 2025

11月25日,商务部研究院联合行业各方发布《即时零售行业发展报告》(以下简称《报告》),全面剖析了这一零售新业态的发展现状与未来趋势。《报告》明确定义,即时零售是通过线上即时下单,线下即时履约,依托本地零售供给,满足本地即时需求的零售业态。2024年我国即时零售规模已达7810亿元,同比增长20.15%,预计2025年市场规模将达到9714亿元,我国即时零售产业正迈向万亿级规模的关键节点。当前,...

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