Genius Sports Signs Sports Advertising Deal With Publicis Sports

MT Newswires Live

Nov 25

Genius Sports (GENI) said Tuesday that it has signed a partnership deal with Publicis Sports to increase fan engagement through Genius' sports advertising platform FANHub.

Under the agreement, Genius said Publicis Sports clients will be able to access FANHub's technology, allowing the creation of real-time ad campaigns that are synced with the events of a game.

Publicis Sports will also become a member of the Genius Sports Innovation Council advisory forum, Genius said.

Shares of Genius Sports were up 1.8% in recent premarket activity Tuesday.

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