港股异动 | 中国旺旺(00151)再跌超4% 广告费用增加拖累中期利润 渠道拓展或削弱产品定价能力

智通财经
Nov 25

智通财经APP获悉,中国旺旺(00151)再跌超4%,截至发稿,跌4.47%,报4.7港元,成交额3111.69万港元。

瑞银发布研报称,中国旺旺2026财年上半财年(截至今年9月底止中期)收入按年增长2.1%至111亿元人民币(下同),净利润则按年下降7.8%至17亿元;毛利率按年跌1.1个百分点至46.2%,净利润率按年跌1.7个百分点至15.5%。该行认为收入符合预期,但盈利低于市场预期,主要受营运开支按年增长10.6%拖累,其中广告及促销费用有所增加。

瑞银指出,据旺旺管理层透露,今年10至11月销售表现较去年差,主要因2026年农历新年较迟。利润率方面,管理层预期下半年毛利率与上半年相比将保持稳定,明年则有望改善,因进口奶粉成本由目前高位逐步回落。美银认为,公司拓展新兴及零食折扣渠道虽然能推动销量与渗透率增长,但亦可能削弱产品定价能力并推高渠道成本,对长期利润率构成压力,同时对乳饮品类需求疲软及电商平台补贴竞争感到担忧。

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