宝尊电商亮相时尚与精品行业论坛,分享交易场与体验场融合的零售新变革

极目新闻
Nov 26, 2025

11月11日,由《商业周刊》主办的“时尚与精品行业论坛”在上海前滩华尔道夫酒店举行。宝尊电商首席营销官张芝瑜在对话环节中表示,“双十一”历经十余年发展,已推动零售逻辑发生深刻变革一一行业正从追逐“爆破式增长”转向经营“持续性关系”。作为品牌电商服务的引领者,她认为,将“交易场”与“体验场”巧妙融合,既是当前面临的重大挑战,也蕴藏着无限机遇。近年来,各大电商平台不再仅仅聚焦于“成交额GMV”,而是...

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