分析人士指出,在万亿级食品市场竞争日趋同质化的当下,“味觉+情感”的双重赋能模式,正重塑消费逻辑与行业格局,成为品牌破局增长的关键密码。新华财经上海11月26日电(记者 杨溢仁)当DQ与三丽鸥联名的冰激凌引发抢购热潮,好利来与哈利·波特联名的海格蛋糕实现月销千万,IP与食品的跨界联名正从“营销噱头”升级为消费市场的核心趋势。图为DQ门店中占据“C位”的三丽鸥联名系列(记者 杨溢仁摄)分析人士表示,...
Source Link分析人士指出,在万亿级食品市场竞争日趋同质化的当下,“味觉+情感”的双重赋能模式,正重塑消费逻辑与行业格局,成为品牌破局增长的关键密码。新华财经上海11月26日电(记者 杨溢仁)当DQ与三丽鸥联名的冰激凌引发抢购热潮,好利来与哈利·波特联名的海格蛋糕实现月销千万,IP与食品的跨界联名正从“营销噱头”升级为消费市场的核心趋势。图为DQ门店中占据“C位”的三丽鸥联名系列(记者 杨溢仁摄)分析人士表示,...
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