本地生活服务展开“留量”之争

经济日报
Nov 26, 2025

今年“双11”期间,本地生活服务(如外卖、即时零售)成为核心战场,美团闪购、京东秒送等平台表现突出,销售额和用户增长显著。“双11”后不到一周,京东集团创始人、董事局主席刘强东宣布推出京东外卖独立APP、京东点评、京东真榜。此前,阿里巴巴旗下高德地图宣布推出基于用户行为产生的榜单“高德扫街榜”。自9月以来,本地生活服务领域迎来竞争浪潮。各个平台密集调整战略、升级服务,竞争场景从“到家”延伸至“到店...

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