从会议室到直播间 汽车行业的传播革命

21世纪经济报道
Nov 26, 2025

2025年的中国汽车市场已经卷出了新高度。在这场空前激烈的竞争中,一个关键趋势正在浮现:车企为了卖车,正从拼技术、拼参数的传统战,迅速转向一场需要赚眼球的营销与传播升级战。  最显著的变化,莫过于车企一把手们纷纷从幕后走到台前,曾几何时车企老总形象多是严谨、神秘的战略家,但今天他们必须先成为自己品牌的“首席代言人”。比如李想用极具个人风格的社交媒体发言,直接与用户、“黑粉”互动,将品牌争议与热度...

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