社会服务行业周报:淡季不淡 酒店景区免税景气筑底回升

东方证券
Nov 25, 2025

核心观点酒店:板块基本面仍具韧性、景气度筑底回升。华住上周公告25Q3实现收入70亿元,同比+8.1%,明显高于此前给出的2-6%增速指引1;单季新开门店749家,在营酒店与客房数同比增速均约17%,网络扩张与轻资产盈利能力同步强化。STR数据显示,2025年10月全国酒店ReVPAR同比转正至+2.2%,整体星现“量稳价升”。在龙头收入和开店节奏双双超指引、行业ReVPAR重回正增长的支撑下,...

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