拼多多也要做智能导购了。《读佳》获悉,拼多多正在建立电商智能导购内容体系,主要以用户下单转化和消费体验为目标,提升场景的GMV,AI导购内容或涉及种草等方面。此前,拼多多曾把AI评论总结功能全面嵌入商品详情页,自动提炼用户评价中的核心卖点与使用反馈。值得一提的是,拼多多在AI上的布局已有不少,包括智能客服,商家智能工具等,但此次建立的电商智能导购体系,更加偏C端,可见AI正被拼多多所看好。2025...
Source Link拼多多也要做智能导购了。《读佳》获悉,拼多多正在建立电商智能导购内容体系,主要以用户下单转化和消费体验为目标,提升场景的GMV,AI导购内容或涉及种草等方面。此前,拼多多曾把AI评论总结功能全面嵌入商品详情页,自动提炼用户评价中的核心卖点与使用反馈。值得一提的是,拼多多在AI上的布局已有不少,包括智能客服,商家智能工具等,但此次建立的电商智能导购体系,更加偏C端,可见AI正被拼多多所看好。2025...
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