含乳饮料曾因纯牛奶短缺而兴起,成为“奶替”代表,娃哈哈、李子园、旺仔牛奶等品牌借此实现快速增长。随着乳制品产能提升与品类丰富,含乳饮料因营养短板被消费者视为“鸡肋”,增长陷入停滞。李子园近四年营收持续徘徊在14亿元左右,2024年含乳饮料销量从2021年的27.73万吨降至25.17万吨;2025年前三季度营收9.73亿元,同比下降8.51%,其中含乳饮料收入8.87亿元,同比下滑13.22%。...
Source Link含乳饮料曾因纯牛奶短缺而兴起,成为“奶替”代表,娃哈哈、李子园、旺仔牛奶等品牌借此实现快速增长。随着乳制品产能提升与品类丰富,含乳饮料因营养短板被消费者视为“鸡肋”,增长陷入停滞。李子园近四年营收持续徘徊在14亿元左右,2024年含乳饮料销量从2021年的27.73万吨降至25.17万吨;2025年前三季度营收9.73亿元,同比下降8.51%,其中含乳饮料收入8.87亿元,同比下滑13.22%。...
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