外卖三国杀:补贴已退潮 战事能否休矣?

第一财经
Nov 29, 2025

过去一个夏天的外卖大战落到了财报里。第三季度,京东、阿里、美团财报的“痛感”都与外卖业务的投入有关。  几位公司的一把手也做出了最新表态。美团 CEO 王兴强调“坚决反对外卖价格战”,重申这没有为行业创造价值。阿里电商事业群CEO蒋凡则着重介绍起即时零售单位经济效益(UE)的改善情况,短期亏损会减少,阿里也表示下季度对闪购业务的整体投入会“显著收缩”。京东则在三季度便悄然减少了外卖业务的环比投入。...

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