作者| 云开编辑| 方乔11月25日，亚朵集团发布的三季度财报显示，营收26.28亿元、调整后净利润4.88亿元，分别同比增长38.4%和27%，增速跑赢华住等行业龙头。但这份成绩单的背后，真正的增长引擎并非传统酒店业务，而是零售板块的强势拉动。三季度零售收入占比已升至35.78%，GMV达9.94亿元，同比暴涨75.5%。但高增长伴随着高投入——销售费用占总营收比例从2022年的6.19%飙升至...
Source Link作者| 云开编辑| 方乔11月25日，亚朵集团发布的三季度财报显示，营收26.28亿元、调整后净利润4.88亿元，分别同比增长38.4%和27%，增速跑赢华住等行业龙头。但这份成绩单的背后，真正的增长引擎并非传统酒店业务，而是零售板块的强势拉动。三季度零售收入占比已升至35.78%，GMV达9.94亿元，同比暴涨75.5%。但高增长伴随着高投入——销售费用占总营收比例从2022年的6.19%飙升至...
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