酒店业的肯德基与麦当劳。来源:源Sight在中国餐饮行业,麦当劳和肯德基之间相爱相杀的故事,一直被人们津津乐道。1987年,肯德基在北京前门开出中国大陆首店,三年后,麦当劳便在深圳罗湖落子。自此以后,“哪里有肯德基,哪里就有麦当劳”变成了这两个品牌贴身博弈的真实写照。现在,随着市场越来越卷,以至于经常在同一个街区,相邻不到50米就分别有一家肯德基和麦当劳。虽然两个品牌的选址逻辑看似各有侧重,但其实...
Source Link酒店业的肯德基与麦当劳。来源:源Sight在中国餐饮行业,麦当劳和肯德基之间相爱相杀的故事,一直被人们津津乐道。1987年,肯德基在北京前门开出中国大陆首店,三年后,麦当劳便在深圳罗湖落子。自此以后,“哪里有肯德基,哪里就有麦当劳”变成了这两个品牌贴身博弈的真实写照。现在,随着市场越来越卷,以至于经常在同一个街区,相邻不到50米就分别有一家肯德基和麦当劳。虽然两个品牌的选址逻辑看似各有侧重,但其实...
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