当“再看我就把你喝掉”的广告语逐渐成为一代人的集体记忆,中国旺旺——这家陪伴三代人成长的食品巨头,正站在消费升级与代际更迭的十字路口。2025财年上半年财报显示,企业以111.08亿元营收实现2.1%的微增,但17.17亿元净利润同比下滑7.8%的数据,揭示出这家传统企业在新消费浪潮下的转型阵痛。在长沙设厂33年后,旺旺的渠道版图已从传统批发网络延伸至社区店、母婴店等近场渠道,线上平台更形成天猫、...
Source Link当“再看我就把你喝掉”的广告语逐渐成为一代人的集体记忆,中国旺旺——这家陪伴三代人成长的食品巨头,正站在消费升级与代际更迭的十字路口。2025财年上半年财报显示,企业以111.08亿元营收实现2.1%的微增,但17.17亿元净利润同比下滑7.8%的数据,揭示出这家传统企业在新消费浪潮下的转型阵痛。在长沙设厂33年后,旺旺的渠道版图已从传统批发网络延伸至社区店、母婴店等近场渠道,线上平台更形成天猫、...
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