百胜中国 CFO 揭秘,如何扩张,如何赚钱,如何提效?

浪潮新消费
Dec 02

都说餐饮行业难做,但经营着肯德基、必胜客的百胜中国觉得,现在是大扩张的好时候。11 月投资者日,百胜中国宣布了一项扩张计划:5 年后总门店数超过 30000 家,开进 4500 个县市。目前有 17000 多家店的百胜中国,已经是中国营收规模最大的连锁餐饮企业,这意味着它要在 5 年内再造一个自己。计划附带一系列财务目标,店要猛开,店还得健康:同店销售额保持在持平到 2% 增长之间;集团利润率继续...

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