霸王茶姬,在海外活成了“麦肯”

澎湃新闻
Dec 04, 2025

联手本土巨头,茶饮出海有了新的“通关密码”。本文由红餐网 原创首发,作者:卢子言;编辑:王秀清。在厮杀激烈的餐饮市场,向内卷还是向外要增长,有餐饮品牌给出了参考答案。最近,霸王茶姬(NASDAQ:CHA)发布的2025年第三季度报显示,第三季度总GMV达79.30亿元,其中,海外GMV超3亿元,连续两个季度同比上涨超75%。“海外市场已经成为公司未来增长的重要增长引擎。”霸王茶姬CFO黄鸿飞在业绩...

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