【券商聚焦】海通国际:年末冲量阶段车市格局分化态势加剧 “翘尾”现象显著不及往年

金吾财讯
Dec 02, 2025

金吾财讯 | 海通国际研报称,内地各车企相继公布11月销量数据,年末冲量阶段市场格局分化态势加剧,“翘尾”现象亦显著不及往年。伴随“大规模设备更新”与“消费品以旧换新”(“两新”)政策补贴逐步退出,销量增速放缓乃至下滑的趋势或难扭转。

该行指出,11月“翘尾”行情遇冷,销量排名格局生变。以比亚迪(01211)为例,11月销量达48万辆,同比下滑5%,环比增长9%,未能突破50万辆关口,主要受国内市场需求疲软影响;其中11月国内销量34.8万辆,同比降幅达27%。前11个月累计销量418.2万辆,同比增长11%。11月海外出口量突破13万辆,再创历史新高,同比增幅近300%,全球化进程持续推进。

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