企业出海新叙事:构建全球化品牌的营销穿透力

Ofweek光电信息网
Dec 02

作者|Lily在“三个转变”战略引领下,中国正从“世界工厂”向“品牌强国”的征程跨越。如今的品牌出海,早已超越了单纯的商品输出,而是演变为一场全球品牌实力的深层博弈。这场博弈,不仅关乎产品力与商业模式的竞争,更是文化理解与价值共鸣的较量。当品牌能够跨越文化边界,实现从“被看见”到“被信任”“被喜爱”“被认同”的认知进阶,品牌方能真正穿透全球用户心智。【01 品牌出海的必然性与困局】全球化浪潮...

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