Nike 'Sustainable' Polo Shirt Ad Ruled Misleading, Ordered Removed by UK Regulator

MT Newswires Live

Dec 03, 2025

Nike (NKE) has been ordered by a UK regulator Wednesday to remove an advertisement posted on Google that makes claims about the environmental sustainability of its tennis polo shirts.

The Advertising Standards Authority said a Nike ad that aired online at least once this year claimed that the shirts use "sustainable materials," which the regulator described as misleading.

Nike claimed that its 2025 tennis polo shirts contained at least 75% recycled materials and thus qualified for the "sustainable materials" banner.

But the regulator said that the claim "sustainable materials and did not include qualifying information explaining the basis of the term sustainable," and that the company failed to show that the "shirts had no detrimental effect on the environment."

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

{"basename":"","ssrTDKData":{"titleTemplate":"%s - Tiger Brokers","title":"Tiger Brokers | Global Stocks, Options & Futures Trading App","description":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","keywords":"tiger brokers,tiger trade,tiger brokers singapore,broker online,stock trading in singapore,share trading singapore,brokerage firm singapore,trading app,stock broker singapore,stock trading platforms,trading account","social":{"ogDescription":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/news/2588048964"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2588048964\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2588048964?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2025-12-03 19:21","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2588048964","market":"sg","top_or_hot":-1,"title":"Nike 'Sustainable' Polo Shirt Ad Ruled Misleading, Ordered Removed by UK Regulator","media":"MT Newswires Live","content":"<html><body><p> Nike (NKE) has been ordered by a UK regulator Wednesday to remove an advertisement posted on Google that makes claims about the environmental sustainability of its tennis polo shirts.</p><p>The Advertising Standards Authority said a Nike ad that aired online at least once this year claimed that the shirts use \"sustainable materials,\" which the regulator described as misleading.</p><p>Nike claimed that its 2025 tennis polo shirts contained at least 75% recycled materials and thus qualified for the \"sustainable materials\" banner.</p><p>But the regulator said that the claim \"sustainable materials and did not include qualifying information explaining the basis of the term sustainable,\" and that the company failed to show that the \"shirts had no detrimental effect on the environment.\"</p></body></html>","source":"mtnewswires_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nike 'Sustainable' Polo Shirt Ad Ruled Misleading, Ordered Removed by UK Regulator</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike 'Sustainable' Polo Shirt Ad Ruled Misleading, Ordered Removed by UK Regulator\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1092851196\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/3002d84abbd5ace3c99397c7f95b8d4e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">MT Newswires Live </p>\n<p class=\"h-time\">2025-12-03 19:21</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p> Nike (NKE) has been ordered by a UK regulator Wednesday to remove an advertisement posted on Google that makes claims about the environmental sustainability of its tennis polo shirts.</p><p>The Advertising Standards Authority said a Nike ad that aired online at least once this year claimed that the shirts use \"sustainable materials,\" which the regulator described as misleading.</p><p>Nike claimed that its 2025 tennis polo shirts contained at least 75% recycled materials and thus qualified for the \"sustainable materials\" banner.</p><p>But the regulator said that the claim \"sustainable materials and did not include qualifying information explaining the basis of the term sustainable,\" and that the company failed to show that the \"shirts had no detrimental effect on the environment.\"</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0128525929.USD","symbol_name":"TEMPLETON GLOBAL \"A\" (USD) ACC","start_time":0,"source_url":"https://www.mtnewswires.com/","article_id":"2588048964","we_media_id":"1092851196","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2588048964","pubTimestamp":1764760899,"columns":[],"sourceInfo":{"source_id":"mtnewswires_news","name":"MT Newswires"},"weMediaInfo":{"media_name":"MT Newswires Live","introduction":"The most recognized names in North America, Europe and Asia rely on MT Newswires to power their applications. Better news, better service, better price.","home_visible":1,"id":"1092851196","head_image":"https://community-static.tradeup.com/news/3002d84abbd5ace3c99397c7f95b8d4e"},"summary":"Nike  has been ordered by a UK regulator Wednesday to remove an advertisement posted on Google that makes claims about the environmental sustainability of its tennis polo shirts.The Advertising Standards Authority said a Nike ad that aired online at least once this year claimed that the shirts use \"sustainable materials,\" which the regulator described as misleading.Nike claimed that its 2025 tennis polo shirts contained at least 75% recycled materials and thus qualified for the \"sustainable materials\" banner.But the regulator said that the claim \"sustainable materials and did not include qualifying information explaining the basis of the term sustainable,\" and that the company failed to show that the \"shirts had no detrimental effect on the environment.\"","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","IE00BYQQ9H92.USD":"BNY MELLON GLOBAL LEADERS \"A\" (USD) ACC","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4544":"ARK ETF合集","BK4566":"资本集团","BK4558":"双十一","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","ARKG":"ARK Genomic Revolution ETF","BK4588":"碎股","LU1267930573.SGD":"TEMPLETON GLOBAL \"AA\" (SGD) ACC A","IE00BFXG0V08.USD":"BNY MELLON GLOBAL LEADERS \"B\" (USD) ACC","LU0823411888.USD":"法巴消费创新基金 Cap","BK4146":"鞋类","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","NKE":"耐克","BK4561":"索罗斯持仓","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","BK4581":"高盛持仓","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD"},"translate_title":"耐克“可持续”Polo衫广告被英国监管机构裁定具有误导性并下令删除","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NKE":1.5,"ARKG":0.78},"content_text":"Nike (NKE) has been ordered by a UK regulator Wednesday to remove an advertisement posted on Google that makes claims about the environmental sustainability of its tennis polo shirts.The Advertising Standards Authority said a Nike ad that aired online at least once this year claimed that the shirts use \"sustainable materials,\" which the regulator described as misleading.Nike claimed that its 2025 tennis polo shirts contained at least 75% recycled materials and thus qualified for the \"sustainable materials\" banner.But the regulator said that the claim \"sustainable materials and did not include qualifying information explaining the basis of the term sustainable,\" and that the company failed to show that the \"shirts had no detrimental effect on the environment.\"","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}