霸王茶姬,得了“增长后遗症”

市值榜
Dec 02, 2025

|GUIDE|■单店GMV连续7个季度下滑■大单品策略的优势与风险■出海故事成色几何?作者|于米编辑|何玥阳国内茶饮行业变天有多快?去年此时,霸王茶姬风头正盛。但从其近日公布的未经审计的2025年第三季度财报来看,这家“茶饮新贵”已经疲态尽显。2024年,一年时间,霸王茶姬门店从3511家增加到6440家,增加了83%,收入从46.4亿元,增加到124亿元。带着这样的成绩上市后,霸王茶姬市值最高...

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