安踏旗下知名品牌,将关闭小红书旗舰店

21世纪经济报道
Dec 04, 2025

记者丨贺泓源编辑丨高梦阳安踏集团对于Jack Wolfskin(狼爪)的改造正在拉开帷幕。2025年12月2日,狼爪发布闭店通知,宣布因公司运营策略调整,其小红书旗舰店预计于2025年12月31日正式结束运营。“自本公告发布之日起,我们将进入运营收尾阶段,店铺将逐步停止销售功能,但您的权益仍将得到全面保障。”狼爪在公告中称。据界面新闻报道称,狼爪小红书店铺之前由合作经销商代运营,由于品牌运营策略...

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