短剧市场遇瓶颈,漫剧乘势崛起,阅文红果快手竞逐新赛道

ITBEAR科技资讯
Dec 01, 2025

中国短剧市场在经历三年爆发式增长后,正面临前所未有的转型压力。根据第三方机构发布的行业报告,2024年微短剧市场规模突破500亿元大关,用户规模达到6.62亿,但行业内部已显现出明显的饱和迹象。数据显示,当前市场上80%的短剧作品集中在"赘婿""甜宠""复仇"三大类型,剧情重复率高达58%,导致用户审美疲劳现象日益严重。商业运营层面的困境更为突出。2023年短剧投放的千次曝光成本(CPM)仅为50...

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