婴幼儿配方奶粉行业正经历一场前所未有的寒冬。一是“量减”，2024年全国出生人口仅954万，连续八年下滑，人口红利已然消失；二是“质升”，配方升级浪潮下，技术门槛陡然提升，缺乏研发实力的品牌面临出清风险；三是“利薄”，同质化竞争加剧与价格战蔓延，致使企业利润空间普遍承压。三重压力叠加，婴配奶粉行业正经历前所未有的洗牌期。在这场生存与发展的大考中，伊利、蒙牛、合生元、飞鹤、君乐宝等头部品牌面临着共同...
Source Link婴幼儿配方奶粉行业正经历一场前所未有的寒冬。一是“量减”，2024年全国出生人口仅954万，连续八年下滑，人口红利已然消失；二是“质升”，配方升级浪潮下，技术门槛陡然提升，缺乏研发实力的品牌面临出清风险；三是“利薄”，同质化竞争加剧与价格战蔓延，致使企业利润空间普遍承压。三重压力叠加，婴配奶粉行业正经历前所未有的洗牌期。在这场生存与发展的大考中，伊利、蒙牛、合生元、飞鹤、君乐宝等头部品牌面临着共同...
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