接棒短剧风口?抖音、阅文等抢滩200亿元漫剧赛道,IP红利之下,谁先破解盈利魔咒?

每日经济新闻
Dec 04

“日均上新百部”“制作成本上涨”快速奔跑了几年的微短剧,如今内容愈发同质化,流量成本飙升等问题开始桎梏行业发展。红海之下,资本市场盯上了漫剧。  漫剧以“快、轻、广”为特点。多位业内人士向《每日经济新闻》记者指出,漫剧能快速实现文字到视觉的转化,覆盖更年轻的用户群体。记者粗略统计,当前涌入漫剧赛道的玩家不容小觑,既有抖音、快手这类平台型选手,还有阅文集团、中文在线等上市公司。  巨量引擎数据显示,...

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