Pattern Group Acquires ROI Hunter to Boost Global Retail Media Capabilities
Reuters
Dec 03
Pattern Group Acquires ROI Hunter to Boost Global Retail Media Capabilities
Pattern Group Inc. has completed the acquisition of ROI Hunter a.s., a retail media platform known for integrating product, marketing, and merchandising data to enable margin-informed, SKU-level advertising across platforms such as Google, Meta, and Snap. The integration of ROI Hunter's technology provides Pattern with a unified retail media platform that supports smarter and more consistent cross-channel execution for brands. This move enhances Pattern's AI-driven advertising capabilities and strengthens its position in global ecommerce acceleration, offering brands granular insights into product performance and supporting international expansion efforts.
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