华住跳出舒适区,要在高端市场搏一搏

闻旅
Dec 02, 2025

作者 | 禹佳言编辑 | Sette1“五星级酒店生意越来越难做”。这话早成了业内共识,随口一说就能收获一众共鸣。这话不是空穴来风。文旅部数据显示,2024年前三季度全国五星级酒店平均房价为599元/间夜,同比下降5%;平均出租率也同比下降4%。这波寒潮并非突如其来,地产泡沫破裂的余波、商务客群的持续流失、中端酒店的挤压效应三重压力叠加冲击下,传统高端酒店集体“过冬”。高星级酒店的困境,表面是需求...

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