主动“逆行”后,霸王茶姬寻找新节奏

连线Insight
Dec 02, 2025

文 /王慧莹编辑/子夜茶饮品牌中,霸王茶姬很独特。产品上,当做出一定规模后,做全品类产品是大多数品牌的选择,但霸王茶姬只做几款原叶鲜奶茶、纯茶、果茶;布局上,成立不到三年就在东南亚开出首店,加速后两年时间开出5000家门店……这些都让霸王茶姬的叙事多了几分戏剧化色彩,也放大了市场对它的关注度。11月28日,霸王茶姬发布2025年第三季度财报。营收同比下滑9.4%,经调净利润同比下降22%,门店增速...

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