霸王茶姬Q3营收下滑,大单品策略遇挑战

DoNews
Dec 04, 2025

在创始人“联姻”消息引发热议后,霸王茶姬发布2025年第三季度财报。公司实现净收入32.08亿元,同比2024年同期的35.41亿元下降9.4%,连续三个季度环比下滑。特许加盟店三季度营收为28.116亿元,低于去年同期的32.99亿元,公司归因于外卖平台补贴大战导致消费者价格敏感。营业利润为4.544亿元,同比下降42.7%,营业利润率由22.4%降至14.2%;经调整净利润为5.028亿元,...

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