山姆“人设”滑坡、沃尔玛“沃集鲜”成新宠,新老势力混战“自有品牌”谁能更胜一筹?

每日经济新闻
Dec 05

每经记者:陈婷每经编辑:廖丹沃尔玛正在打造“平价版山姆”?近日,网上涌现出不少测评沃尔玛旗下自有品牌“沃集鲜”的热帖,伴随同为沃尔玛旗下的高端会员制商店山姆的选品争议还在持续,加注自有品牌,究竟是沃尔玛应对山姆“人设”滑坡的“Plan B”,还是拯救大卖场的最后底牌?一时议论纷纷。“这是‘背水一战’。”谈及沃尔玛为何甘愿让旗下大卖场与山姆陷入“左右手互搏”的局面,百联咨询创始人庄帅在接受《每日经济...

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