近日，新茶饮头部品牌霸王茶姬披露2025年前三季度财报，一份“增长微承压但底气仍充足”的成绩单引发行业关注。数据显示，其前三季度净收入99.33亿元，同比增长9.5%；经调整后净利润18.1亿元，同比微降0.3%。值得注意的是，在美团、阿里“百亿补贴”搅动行业的背景下，霸王茶姬选择坚定“不参战”，并同步宣布首次现金分红12.5亿元，彰显了其锚定长期品牌价值的战略定力。战略取舍，补贴红海外的理性坚守...
Source Link近日，新茶饮头部品牌霸王茶姬披露2025年前三季度财报，一份“增长微承压但底气仍充足”的成绩单引发行业关注。数据显示，其前三季度净收入99.33亿元，同比增长9.5%；经调整后净利润18.1亿元，同比微降0.3%。值得注意的是，在美团、阿里“百亿补贴”搅动行业的背景下，霸王茶姬选择坚定“不参战”，并同步宣布首次现金分红12.5亿元，彰显了其锚定长期品牌价值的战略定力。战略取舍，补贴红海外的理性坚守...
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