杰富瑞:奈飞收购华纳交易添“杂音” 但看好其流媒体主导地位与反垄断乐观前景

金吾财讯
Dec 08

金吾财讯 | 杰富瑞指出,Netflix与华纳兄弟探索的交易使其原本清晰的投资叙事变得模糊。该交易“为曾经简洁明了的Netflix叙事增添了杂音”,因其削弱了公司有机增长的叙事逻辑,并将带来整合风险。不过该分析师对Netflix的整体看法依然积极。Netflix仍将是流媒体领域的主导者,且反垄断担忧被夸大,Netflix与HBO Max合计的流媒体观看时长仅占美国观众总收视时间的9%。此外,华纳兄弟庞大的员工规模也为Netflix提供了裁员优化的空间。

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