AI Investment Surges as Middle Market Firms Report Strong Efficiency Gains, Citizens Survey Finds
Reuters
Dec 08, 2025
AI Investment Surges as Middle Market Firms Report Strong Efficiency Gains, Citizens Survey Finds
Citizens Financial Group Inc. has released its third annual AI Trends in Financial Management Survey, revealing a significant acceleration in artificial intelligence investment among middle market companies and private equity firms. The survey found that 82% of middle market businesses plan to increase AI spending over the next five years, a substantial rise from 58% in 2023 and 69% in 2024. Companies are reporting tangible benefits, including an average 35% return on investment and notable improvements in financial process efficiency. Fraud prevention remains a top AI use case, with nearly half of middle market firms already leveraging AI for fraud detection and 62% of private equity firms identifying it as a key short-term benefit. Additionally, nearly all private equity respondents view a strong AI strategy as an attractive trait in acquisition targets, underscoring AI's growing influence on company valuations and investment decisions.
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