农夫山泉的“而立之年”豪赌:水要称王,茶要扩张,咖啡要血洗5元市场

经销商微刊
Dec 04, 2025

本土饮料巨头农夫山泉即将在2026年步入“而立之年”,近期其经销商大会上释放的三大战略方向,悄然掀起了行业内的新一轮波澜。此次农夫山泉明确将聚焦“巩固包装水优势、扩大茶饮板块、开拓咖啡新品”,看似稳健的布局背后,实则是对当前深水区竞争的一次主动突围。从包装水到茶饮、咖啡,这家巨头正试图在多条战线上构建更立体的防御与增长体系。在行业整体进入存量博弈、增速普遍放缓的背景下,这一系列动作究竟是深思熟虑的...

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