王老吉和红牛“牵手”,“阳谋”背后各有“阴谋”?

纳食
Dec 06, 2025

近日,食品内参发布的一则消息在行业引发舆论广泛关注——凉茶品牌广药王老吉已正式取得泰国天丝集团旗下“红牛维生素牛磺酸饮料”在华南五省(湖南、海南、江西、广东、广西)的区域经销权。据了解,王老吉已经为红牛产品制定了雄心勃勃的销售目标,仅2025年11-12月就计划销售80万箱,2026年目标更是超过5亿元(后期根据确定区域再拟定)。王老吉与红牛,二者在各自赛道可谓是不折不扣的头部品牌,看似两条平行线...

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