作者:Riri2017年从云南昆明起步,成功度过5年生存考验,成立不到八年就登陆美国纳斯达克。霸王茶姬,这家定位现代茶的年轻企业,走出了属于自己的独特之路。霸王茶姬门店图片来源:微博@霸王茶姬CHAGEE如今随着现制茶饮内卷加剧,霸王茶姬却似乎在“逆行”。数据显示,2025年整个上半年,现制茶饮行业10个头部品牌上新277款[1]。而霸王茶姬却仅上新了4款,其中包括季节限定产品。异于其他头部品牌的...
Source Link作者:Riri2017年从云南昆明起步,成功度过5年生存考验,成立不到八年就登陆美国纳斯达克。霸王茶姬,这家定位现代茶的年轻企业,走出了属于自己的独特之路。霸王茶姬门店图片来源:微博@霸王茶姬CHAGEE如今随着现制茶饮内卷加剧,霸王茶姬却似乎在“逆行”。数据显示,2025年整个上半年,现制茶饮行业10个头部品牌上新277款[1]。而霸王茶姬却仅上新了4款,其中包括季节限定产品。异于其他头部品牌的...
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