格隆汇12月8日|德意志银行分析师Bryan Kraft指出,若将HBO Max与Netflix整合为单一产品,可能导致用户减少观看Netflix原创内容。“HBO Max用户本就已在消费其平台内容,而Netflix会员在许多情况下可能会转而观看HBO Max的剧集,而非原本计划看的另外的Netflix节目。”因此,这一合并可能不仅无法带来新增观众,反而会蚕食Netflix自身的观看时长,本质上是...
Source Link格隆汇12月8日|德意志银行分析师Bryan Kraft指出,若将HBO Max与Netflix整合为单一产品,可能导致用户减少观看Netflix原创内容。“HBO Max用户本就已在消费其平台内容,而Netflix会员在许多情况下可能会转而观看HBO Max的剧集,而非原本计划看的另外的Netflix节目。”因此,这一合并可能不仅无法带来新增观众,反而会蚕食Netflix自身的观看时长,本质上是...
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