三大平台外卖大战:每分钟“烧钱”40万,谁在为“非理性买单”?

城市金融报财观...
Dec 08, 2025

2025年第三季度,外卖行业掀起激烈角逐,美团、阿里巴巴、京东三大平台为争夺市场份额开启高额投入模式,单季度外卖相关亏损及利润减少合计超700亿元,每分钟40万元的“烧钱”速度创行业纪录。这场竞争不仅导致市场格局剧变——美团市场份额从约70%滑落至50%,阿里巴巴逆袭至42%,京东以8%站稳脚跟。这场“百亿补贴”的闪电战,在短短数月内将行业日均订单峰值推高至近2.5亿单,彻底打破了美团与饿了么“...

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