新规落地直指非理性竞争 外卖行业转向“价值共创”

经济参考报
Dec 08, 2025

治理“幽灵外卖”、规范平台收费和促销行为、保障外卖小哥权益……市场监管总局近日发布实施外卖平台推荐性国家标准《外卖平台服务管理基本要求》。为引导平台理性竞争,标准提出平台要规范竞争行为,不能将商户对消费者提供的补贴作为平台补贴,对外宣传超大补贴体量吸引用户;也不能采取隐藏部分费用、宣传“零元购”等夸张标签、过度重复推送等手段开展营销活动;更不能出现扰乱市场价格认知与正常秩序的行为。  截至12月5...

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