商业银行角力个人养老金市场

经济参考报
Dec 05

随着2025年步入尾声,银行机构围绕个人养老金账户的营销竞争再度进入“白热化”阶段。  记者近来发现,工行、建行、兴业、广发等多家金融机构加大了个人养老金业务的推广力度。对此,业内专家表示,个人养老金业务是银行做好养老金融的重要抓手,短期现金补贴、礼品激励等手段只能撬动用户短期开户行为,难以形成长期黏性,只有建立完善的养老金融体系,才能为客户提供全方位的养老金融服务。  花式营销吸引客户缴存  ...

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