午后,法国巴黎卢浮宫地下商场人潮涌动。位于入口通道一侧的国际潮玩品牌泡泡玛特门店里,消费者正围在展示台前挑选手办盲盒。“这类产品创意十足,总能带来惊喜,在法国本土很难找到替代品。”28岁法国女孩诺埃米拆开刚入手的盲盒,向记者兴奋展示。 诺埃米的直观感受折射出法国消费市场的一个新变化:一批以创意和品牌叙事为驱动力的中国消费品牌,正凭借全球化审美和成熟的工业化设计能力,赢得法国年轻群体认同。 ...
Source Link午后,法国巴黎卢浮宫地下商场人潮涌动。位于入口通道一侧的国际潮玩品牌泡泡玛特门店里,消费者正围在展示台前挑选手办盲盒。“这类产品创意十足,总能带来惊喜,在法国本土很难找到替代品。”28岁法国女孩诺埃米拆开刚入手的盲盒,向记者兴奋展示。 诺埃米的直观感受折射出法国消费市场的一个新变化:一批以创意和品牌叙事为驱动力的中国消费品牌,正凭借全球化审美和成熟的工业化设计能力,赢得法国年轻群体认同。 ...
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