在追求绝对的“物理新鲜”方面,啤酒仍有天花板可以打破。这片广阔的增量市场,驱动着百威、泰山、青岛、福鹿家等玩家,从供应链、体验、终端等不同维度切入,共同将“新鲜”锻造成一场深刻的渠道与品牌革命。文|宋玥卷完价格后,啤酒行业又开始卷“新鲜度”了。“从生产线下线,到宴会现场开瓶畅饮,全程不超过30分钟!”百威以当日鲜啤的创新销售模式,打破了其在中国三十年的销售常规,也将啤酒的“新鲜度”卷上了新高度。而...
Source Link在追求绝对的“物理新鲜”方面,啤酒仍有天花板可以打破。这片广阔的增量市场,驱动着百威、泰山、青岛、福鹿家等玩家,从供应链、体验、终端等不同维度切入,共同将“新鲜”锻造成一场深刻的渠道与品牌革命。文|宋玥卷完价格后,啤酒行业又开始卷“新鲜度”了。“从生产线下线,到宴会现场开瓶畅饮,全程不超过30分钟!”百威以当日鲜啤的创新销售模式,打破了其在中国三十年的销售常规,也将啤酒的“新鲜度”卷上了新高度。而...
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