计算机|AI+医药电商:研究框架—产业互联网之医疗篇

中信证券研究
Dec 06, 2025

文|杨泽原 陈竹 丁奇 宋硕 潘儒琛我们看好中国药品销售渠道从院内向院外、从线下到线上的转移机遇,在医保控费、原研药渠道迁移、AI搜推普及浪潮下,医疗健康产品的销售线上化率有望迎来长足提升;头部医药电商凭借主站禀赋,流量、履约成本优势稳固,有望凭借AI研发与产品化能力把握AI搜推、健康管理新机遇。▍产业复盘:强监管引领行业,AI竞逐未来,线上化率提升空间巨大。我们看好中国药品销售渠道从院内...

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