复星旅文在三亚举办的“2026产品观”大会,看似是一场年度战略发布,实质上是对中国文旅新周期的一次公开宣言。当行业还在讨论“从观光到度假”的时代转型时,复星旅文已经把“三个超级”——超级度假村、超级度假区、超级文旅Mall——以产品线的方式摆出来,再配上全国18个合作项目的集体亮相,明确告诉市场:文旅的下一轮竞争,不再是谁能“做一个项目”,而是谁能率先“规模化复制可持续盈利的度假产品模型”。这场...
Source Link复星旅文在三亚举办的“2026产品观”大会,看似是一场年度战略发布,实质上是对中国文旅新周期的一次公开宣言。当行业还在讨论“从观光到度假”的时代转型时,复星旅文已经把“三个超级”——超级度假村、超级度假区、超级文旅Mall——以产品线的方式摆出来,再配上全国18个合作项目的集体亮相,明确告诉市场:文旅的下一轮竞争,不再是谁能“做一个项目”,而是谁能率先“规模化复制可持续盈利的度假产品模型”。这场...
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