** Jefferies maintains "buy" rating on Australian digital audio-visual solutions firm Audinate AD8.AX at a price target of A$7.00
** Brokerage cites confidence in the company's video strategy after the launch of its Iris AV platform on December 2
** Iris AV platform is Audinate's new software-based video control solution designed to unify fragmented workflows in professional AV setups
** Jefferies say Iris aims to unify fragmented video control with software-driven, browser-based access and no extra hardware, positioning multi-camera support as the key upgrade driver
** Brokerage says OEM bundling, wherein hardware makers can ship the platform with their cameras, and a freemium entry strategy, could help Iris accelerate adoption
** Four of seven analysts rate the stock "buy" or higher, two "hold" and one "sell" or lower; their median PT is A$7, according to data compiled by LSEG
** Stock had fallen 42.5% this year, as of last close
(Reporting by Roshan Thomas in Bengaluru)
((Roshan.Thomas@thomsonreuters.com;))