REUTERS NEXT-雅诗兰黛以新品牌和全球重点推动增长

路透中文
Dec 05, 2025
REUTERS NEXT-<a href="https://laohu8.com/S/EL">雅诗兰黛</a>以新品牌和全球重点推动增长

Arriana McLymore/Jessica DiNapoli/Susan Heavey

路透纽约12月4日 - 全球化妆品制造商雅诗兰黛公司EL.N首席执行官周四在路透NEXT会议上表示,该公司正致力于通过开发新品牌和关注全球年轻消费者,以及定制产品以满足不同文化背景消费者的需求,来扩大市场份额和增加销售额。

雅诗兰黛总裁兼首席执行官斯特凡-德拉法维里(Stéphane de La Faverie)说,Tom Ford 品牌的母公司认为,从现在到 2030 年,新兴中产阶级是一个关键市场。他补充说,雅诗兰黛还希望通过拥抱美洲和新兴市场来重新平衡增长,但并不以牺牲中国市场为代价。

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