近年来，以动漫、影视、游戏角色为核心的IP消费经济在全球掀起热潮，成为消费市场的新增长极。这种趋势背后，是人口结构变化、经济基础提升与消费观念升级的共同作用。以美国和日本为例，20世纪中后期，“婴儿潮”一代进入消费黄金期，直接推动了IP衍生品市场的繁荣；而在中国，随着“85后”“90后”等“回声婴儿潮”群体成为消费主力，IP经济在2020年代迎来爆发式增长。这一代人成长于经济快速发展期，追求个性化...
Source Link近年来，以动漫、影视、游戏角色为核心的IP消费经济在全球掀起热潮，成为消费市场的新增长极。这种趋势背后，是人口结构变化、经济基础提升与消费观念升级的共同作用。以美国和日本为例，20世纪中后期，“婴儿潮”一代进入消费黄金期，直接推动了IP衍生品市场的繁荣；而在中国，随着“85后”“90后”等“回声婴儿潮”群体成为消费主力，IP经济在2020年代迎来爆发式增长。这一代人成长于经济快速发展期，追求个性化...
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