12月3日,京东健康联合同仁堂、九芝堂、广药集团、达仁堂、鹤年堂等二十余家国内头部滋补老字号品牌代表,举办品牌交流大会,并宣布成立“滋补老字号联盟”。该联盟旨在凝聚行业共识,共同应对市场变革,探索老字号品牌的数字化、年轻化转型路径,进一步激活国货品牌潜力,引领滋补健康行业高质量、可持续发展。市场健康化需求凸显 滋补老字号迎转型新机遇随着国民健康意识持续提升,健康消费呈现出“在线化、功能化、年轻化”...
Source Link12月3日,京东健康联合同仁堂、九芝堂、广药集团、达仁堂、鹤年堂等二十余家国内头部滋补老字号品牌代表,举办品牌交流大会,并宣布成立“滋补老字号联盟”。该联盟旨在凝聚行业共识,共同应对市场变革,探索老字号品牌的数字化、年轻化转型路径,进一步激活国货品牌潜力,引领滋补健康行业高质量、可持续发展。市场健康化需求凸显 滋补老字号迎转型新机遇随着国民健康意识持续提升,健康消费呈现出“在线化、功能化、年轻化”...
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