扛过新老面馆更替,遇见小面成“中式面馆第一股”

CEO品牌观察
Dec 09, 2025

12月5日,遇见小面在港交所敲响了上市的铜锣,摘得“中式面馆第一股”的称号,也向趋于平静的中式面馆赛道,注入了新的波澜。然而,开盘即破发的市场表现,却清晰地反映出资本对这碗“小面”乃至整个赛道复杂而审慎的态度。这并非一次简单的资本事件,而是一面镜子,映照出中式面馆行业在经历了狂热扩张后,正步入一个需要重新审视商业模式、盈利能力和增长逻辑的关键分水岭。赛道第一股诞生遇见小面的上市之路,无疑是品牌...

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