今年美国假日季,AI或拉动2630亿美元销售,沃尔玛、塔吉特争夺下一代“流量入口”

华尔街见闻
Dec 12, 2025

人工智能正在重塑购物体验并推动零售业假日收入激增。据Salesforce预测,AI将在今年假日季推动全球线上销售达到2630亿美元,占所有假日订单的21%。这一趋势促使沃尔玛、塔吉特等零售巨头加速布局AI购物助手,争夺消费者注意力的新入口。 12月12日,据媒体报道,多项调查显示,40%至83%的消费者计划在今年假日季使用AI进行购物。Adobe数据显示,11月1日至12月1日期间,美国零售网站的...

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